Soft power, public diplomacy and territorial intelligence
- Project Holders: Lucile Desmoulins, Zhao Alexandre Huang
- Research projects
- 2021 - 2025
- Partners: Tecnam se Université, Université Paris Nanterre, Université Gustave Eiffel, Dicen-IdF
- Contact: Zhao Alexandre Huang
- Authority, Decision, Economic intelligence, Editorialization, Soft Power
Understanding the digital challenges and complexity of strategic communication of institutional organizations in the post-pandemic era. The project can benefit from the participation and involvement of the following researchers: Daniel Raichvarg (Professor Emeritus), Yu Hong (PU Zhejiang University), Fan Liang (MCF Duke University), Phillip Arceneaux (MCF, Miami University), Mylène Hardy, (MCF Inalco – PLIDAM lab), Rui Wang, (MCF U of Communication of China), Alina Dolea (MCF Bournemouth U), llan Manor, (MCF, Birla Global University).
Key Concepts
Diplomacy, platformization, influence, engagement, interactivity, power
Type of delivrables
Communication in a scientific conference, Article in a scientific journal, Scientific book, Scientific seminar, Scientific and professional conference
Methodology
Semio-discursive analysis, semi-structured interviews, organizational ethnography, netnographic analysis and network analysis.
Expected results
Understand the digital stakes on political/public communication at the international level in the pandemic/post-pandemic era, study the digital practices of professional diplomats, their strategies for the fabrication of narratives and the establishment of networks of influence, analyze the strategies and stakes of territorial marketing, territorial intelligence and territorial communication in the post-epidemic era, develop partnerships with international colleagues and their universities.
Key dates
• May 2022: Organization of a panel on Francophone approaches to public diplomacy at the ICA Congress (International Communication Association, main conference);
• May 2022: Organization of a post-conference of the ICA Congress (International Communication Association, main conference) to question the digital practices of professional diplomats at INALCO.
• End of 2022: Organization of a thematic issue on public diplomacy; digitalization and the (post-)pandemic (AAA publication: end of 2022, journal “Communication and the Public”, ESCI, Sage; For a publication end of 2023)
• 2023: Submission of a thematic dossier on PD and constructivism to the journal Hermes (proposal: editorial board in June 2022, for 2024?)
Other involved members
Nathalie Fabry (PR) Christian Bourret (PR) Mylène Hardy (Associée) Pierre Fournié (Doctorant) Sofiane Oubela (Doctorant) Cyril Blanchet (Doctorant) Denys Kolesnyk (Doctorant)
Partners Outside DICEN-IDF Laboratory :
Sylvain Zeghni (PU, UGE), Gabriela Seccardini (Enseignante, UGE), James Pamment (Associate Professor, Lund University; Editor, « Place Branding and Public Diplomacy), Jay Wang (MCF), Nicholas Cull (PU, USC Center on Public Diplomacy, États-Unis), Anne-Marie Cotton (MCF, Réseau MARPE-Diplo de l’EUPRERA), Membres du groupe d’intérêt « Diplomatie publique » de l’ICA, Membre de la division « Communication internationale » de l’ISA, Revue “Communication and the Public” (SAGE Publication)
